Maximize profitability in 2024 with DIRECT MAIL!
Direct Mail is HIGHLY PROFITABLE – Read on to learn how!
Wondering if direct mail will be the missing marketing ticket your business is missing?
Wondering if it’s worth the investment?
Then this post is FOR YOU!
Even with the wide range of digital advertising platforms, the benefits of direct mail marketing make it an appealing and effective option. Forty-one percent of people aged 45 to 54 read their mail, while nearly half (47%) of people aged 65 and over do. This daily ritual of bringing in and reading the mail each day is what the U.S. Postal Service (USPS) dubs the “Mail Moment,” and it’s only become more prevalent with more people working from home.
Direct mail boasts better response rates, greater visibility, and more tangible opportunities than email efforts, so it should absolutely be considered as you build your 2024 marketing components.
Read on for the top 5 reasons why your practice should invest in Direct Mail Marketing:
1. High Response Rates, Tangible & Personal Appeal
Direct mail has always outperformed other channels in response rates, and it keeps getting better. House lists (people engaged with your brand) see 9% response, prospects around 5%, according to the Association of National Advertisers (ANA). That's compared to email's average click-through rate of 1.33%.
This success stems partly from personalization. Today's technology personalizes mail at scale, boosting response rates by 10 times or more. Additionally, interactive mail with QR codes, 3D elements, and AR pushes the boundaries of engagement and value.
2. Highly Targeted & Personalized for the Modern Consumer
People crave tangible marketing. A study found that 82% of Americans trust newspaper and magazine ads more than online ads. This highlights the appeal of physical mail compared to digital.
Today's consumers expect personalization. Research shows 76% are "frustrated" when companies miss the mark. Rapidly growing companies see 40% more revenue from personalization compared to slower-growing ones. By tailoring efforts to professions, purchasing preferences, demographics, and other characteristics, marketers can deliver more targeted, relevant campaigns.
3. Creative & Versatile, Simple & Efficient
Mail offers unmatched creative options. Textured finishes, scented pieces – these innovations capture attention and deliver your message in memorable ways.
Despite seeming complex, new technology makes personalized campaigns easier than ever. It seamlessly transitions between paper types without interrupting production, maximizing efficiency and ROI.
4. Cost-Effective & Trackable
Direct mail is cost-effective. It already boasts impressive response rates and ROI compared to digital ads, and advancements are driving even higher engagement and brand recall. Unlike digital campaigns requiring large investments, direct mail works well with even small contact lists.
5. Complements Digital Marketing
When paired strategically with digital marketing, direct mail becomes unstoppable. It can be used at any stage of the marketing funnel to achieve the same goals as online ads. QR codes in mailers can lead to webpages, or online campaigns can follow up with targeted direct mail.
Whatever your goal, direct mail can work with your other efforts to enhance performance, increase customer engagement, and improve your ROI.
Why Next Levels Health?
By integrating direct mail into your marketing initiatives, you can harness powerful benefits in personalization, cost savings, response rates, and so much more.
At Next Levels Health, our unique combination of industry expertise and cutting-edge technology helps businesses exceed their business goals with direct mail. Offering unmatched printing, mailing, and fulfillment services, our one-stop shop is fully equipped to help you supercharge your next campaign and maximize its ROI benefits.
Contact us today to request a quote!