Building your BRAND vs BRANDING – what’s the difference?
As a marketing consultant, one of the most common questions I get asked is, "how much do you charge for a website?" A lot of entrepreneurs and practice owners who come to me asking this question, often are confused thinking that their logo or website design represents their entire brand. Here at Next Levels Health, I don't just offer logo designs because I believe that does NOT have the best interest of my clients at heart. I believe in providing the FULL SOLUTION and building you the most cohesive brand based on your business goals and budget guidelines.
What is a BRAND?
Your brand is your customer’s perception of your company that turns your expertise into profit.
Your brand is influenced by your reputation, your values, your products, your marketing, your customer service. It’s shaped by magazine articles written about you, online reviews of how you treat your clients and the delivery & quality of your services. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you. This is your brand.
What is BRANDING?
“Branding” is the effort to influence this perception.
You can’t control what people say about you online or on social media, but you can do your best to make the right impression. My clients come to me for branding advice that can influence the perception of “premium care” in their vast field of healthcare competitors. Positive branding can also help healthcare organizations to increase patient satisfaction, boost revenue and enhance community reputation. My goal is to make your practice look superior and feel more valuable than your competitors through your branding and business identity when it comes to attracting the right patients.
Positive branding is necessary in healthcare for the following top three reasons:
To build trust with patients. Patients need to trust their healthcare providers and organizations to provide safe, high-quality care. A positive brand can help to build trust by demonstrating that the organization is competent, compassionate, and reliable.
To attract and retain patients. In today's competitive healthcare marketplace, patients have more choices than ever before. A positive brand can help to attract new patients and encourage existing patients to stay loyal.
To differentiate from the competition. Many healthcare organizations offer similar services, so it is important to find ways to differentiate your practice from the competition. A positive brand can help you to stand out from the crowd and position your practice as the best choice for patients.
To take it one step further, here are some specific examples of how healthcare organizations are using positive branding to improve their businesses:
Cleveland Clinic is known for its patient-centered approach and its commitment to quality care. The organization's branding reflects these values, with a focus on compassion, empathy, and respect.
Mayo Clinic is known for its expertise and innovation. The organization's branding reflects these values, with a focus on cutting-edge research and technology.
St. Jude Children's Research Hospital is known for its mission to provide world-class care to children with cancer and other life-threatening diseases. The organization's branding reflects this mission, with a focus on hope, healing, and miracles.
These are just a few examples of how healthcare organizations are using positive branding to improve their practices. If you want to attract more patients and grow your practice, positive branding is essential.
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Feel like you could use a BRAND REFRESH? Or worried that your practice isn’t growing because your brand strategy isn’t clear to your prospective clients? Next Levels Health can help. Contact me today for a no cost consultation. Let me help you build your practice – in whatever direction you are wanting to grow!